Now that many people have stopped supporting Susan G. Komen for the Cure after their political tone-deafness (and the resulting revelations of how little of the funds they raise actually go for something useful instead of 'awareness'), Marvel is jumping to their side for National Breast Cancer Awareness Month this October.
During that month, 'the world's most popular super heroes -' Iron Man, Captain America, Thor, Black Widow, Wolverine, and more' will star on variant covers with 'special pink-colored costumes'. This I was intrigued by, since I couldn't wait to see a darling hot-pink-and-silver armor set on Iron Man or Wolverine in a nice shade of salmon. (I also was greatly anticipating seeing fanboy responses to these.) However, based on the three samples released, shown here, only the girl is actually getting a makeover.
The guys' covers look like typical poster poses, just run through a pink overlay. Here's the full list of participating titles:
- Avengers #31
- Captain America #18
- Captain Marvel #5
- Fantastic Four #611
- Invincible Iron Man #526
- Mighty Thor #21
- Uncanny X-Men #20
- Wolverine #315
Since these are limited variant covers available only through comic shops (and only those in the U.S., U.K., and Canada), expect to pay more *without* the extra money going to charity, unless retailers choose to donate the profit to the cause on their own.
However, all Marvel superhero comics that month, whether or not they have special covers, will have a 'special one-page advertorial educating readers about breast cancer'. Also, Marvel.com will feature special content for their audience 'and the women they love'.
It's a shame that the company is no longer scrappy enough to do something involving their bustier heroines. I'd pay attention to an ad that showed, say, Emma Frost talking about how it was particularly important for her to keep her breasts healthy, given how often they were on display.
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